Mike Senica, first sat behind the wheel of a racecar in 1991 and has been involved with the professional auto racing circuit for 10 years. His direct involvement started when Mike was a senior in college in Daytona Beach, Florida.

In 1994, Mike became involved with Indycar racing, by assisting CART Driver, Dennis Vitolo of Fort Lauderdale, Florida. Mike contacted journeyman driver Vitolo after the 1994 Indianapolis 500.

Mike became involved with his sports marketing business Performance Promotions Inc. which entailed Indycar marketing. As the fall of 1994 came, Mike Senica decided to move back north to Pennsylvania.

After a year back in PA, Mike decided to open his own sports marketing firm, Motorsport Concepts LLC. Still involved with Indycar racing, Mike started to look into the world of NASCAR and ARCA.

Mike began to assist other drivers with their marketing programs for their respective sponsors. "I was involved from running corporate days to driver appearances", Senica said. It was all a part of his plan to run in bigger races down the road.

His business, Motorsport Concepts has assisted other corporate companies such as Firestone Tires (NA), XS Energy Drinks, CAM2 Motor Oil and Construction Associates.

Mike is now poised to run a full ARCA season and select NASCAR venues in 2008. Mike has a strict weight training regiment, as he works out 5 days a week.

On a personal note, Mike is also a professional wrestler. "Hey, who would mess with a driver who is 6' 2" and weighs 260 lbs?", said Senica.

He doesn't drink or smoke, but on the track he lights it up and is very focused with his racing effort.

Mike is now in negotiations with several companies for the up-coming season driving for Mystic Motorsports.

Stay up to date here as we follow Mike's progress.